What Million Dollar EV is
Million Dollar EV is an independent, unofficial project: an interactive map of a sports car on which businesses can sponsor a panel. A sponsor buys a panel once, and its logo, a short description and a link to its website appear on that part of the car. It is inspired by the 2005 Million Dollar Homepage, which sold a million pixels at $1 each and grossed $1,037,100.
The car is the new Tesla Roadster, revealed on 15 October 2026. It is not affiliated with, endorsed by or sponsored by Tesla, Inc. or SpaceX. The project uses the Roadster only to identify the vehicle, and the sponsor map is the only thing for sale.
What it is trying to achieve
The aim is simple: show whether a single, famously delayed car can carry a crowd-funded wall of logos. Every panel is a one-off purchase, so a sponsor pays once and does not subscribe to anything. The name states the ambition of reaching a million dollars in total, but the funding goal is not final. It will be set, and shown on the site, before any money is taken.
It is a long shot, and it is honest to say so. The only comparable project that reached $1 million sold around 2,800 small blocks to individual buyers, not a hundred corporate sponsors. A realistic outcome for a first run is far below the headline number.
Why the Roadster
The Roadster is the most talked-about EV announcement of the year, and it has an unusually public history of missed dates: a 2017 reveal with production promised for 2020, then a 2026 unveil that slipped from April to October. Elon Musk now says production starts in 2028, and Tesla's reservation agreement states it cannot guarantee when, or if, a vehicle will be delivered.
That uncertainty shapes the project. Nothing on the map promises that a sponsor's logo will ever appear on a real car, and any physical decal would be a separate, conditional extra. The facts about the car itself live in the catalog: see the Tesla Roadster guide for price, release date and what is confirmed, and the Roadster Performance spec sheet for the full numbers, with every undisclosed field marked as such.
What is decided and what is not
Decided: it is a sponsor map, panels are bought once, and every logo is reviewed before it goes live. Not decided: the final funding goal, the date by which the goal must be reached, and the final sponsor terms, which are still waiting for legal review. The site is also not open yet. Until it is, there is nothing to buy, and this page will not link to a site that does not exist.
When it opens, the link will be added here and on the Roadster guide. The prices and the terms will be on the site itself, and they are the only source to rely on for them.
Where EVStats fits in
EVStats is a spec catalog. It has no commercial relationship with Tesla and does not sell sponsorships. This post exists because the same person who maintains the catalog is building the sponsor map, and readers who come for Roadster numbers deserve to know that. For the cars announced next, see upcoming EVs, and for every other model Tesla sells, the Tesla catalog.